Apr 13
1
A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of George’s remarks was… Please visit Search Engine Land for the full article.
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How To Manage PPC Closely To A Budget